When you have been consistently providing value to your audience, putting your face in front of them to build trust, the engaged members of your audience will be ready to purchase when you give them an opportunity and the offering you have promises to solve their problems.

Video content isn’t going anywhere, so you might as well benefit from it. In this blog, we'll walk through strategies and techniques to turn your videos from 'meh' to mesmerizing.

The brands and creators who've mastered this are the ones who consistently engage their audience, build trust, and foster a community.

Are you a business owner in Seattle looking to up your marketing game? If so, you might be considering incorporating video marketing into your strategy. Video marketing can be an incredibly effective tool for reaching new audiences and engaging with existing customers. However…

Our prediction for 2023? Your company’s ranking on Google will still matter. Here are some helpful tips for cracking Google’s code and showing up in your potential client’s search results.

While you’re making personal resolutions for the new year, why not make some marketing resolutions too? What social media goals do you want to accomplish in 2023? What did you learn from last year, and what can you do better?

These factors are going to be important fundamentals for you to remember as you put together your marketing plan for a home or property listing. The 4 Ps will give you the advantage in the market and show your potential buyers what sets your listings apart from the rest!

Social listening is tracking what customers and potential customers are saying about your company — and your competitors — online. You can then analyze these insights to act on opportunities for engaging with your audience. Itx goes beyond the pure data and numbers … it focuses on how people are feeling.

Too many companies discount TikTok as a social media platform for Gen Z. What it’s time to come to terms with is its massive influence of people of all ages … it’s the perfect opportunity for you to start using TikTok as a marketing tool and go viral.

Here’s what you can be doing as a personal injury lawyer to stay up-to-date on social media marketing practices and prove to clients why they should be working with you.

Some of the most fun, engaging brands today are selling "boring" products. So if you feel like you're having a hard time making your "boring" company more fun and fresh, look no further.

Maybe you’re looking for ways to grow your online presence, but your team may not have the manpower or expertise to make it happen. So is hiring someone to handle your social media the right choice for you? Here are some reasons why the answer might be yes …

For some teams brainstorming may come easily. But maybe when your team gets together to ideate, all you hear are crickets. Here are a few ways to create an environment that will encourage people to contribute to your brainstorming session.

Did you know that even brainstorming sessions need structure? It doesn’t need to be a formal meeting, but sitting people down in a room and asking them point-blank to churn out ideas may not produce the results you’re looking for. Here are four brainstorming ideas to help everyone get comfortable and get their creative gears turning.

Imagine it’s your first day on the job and your supervisor greets you at the door, shows you to your desk, and walks away. No introductions. No training … you’re on your own. You can keep people from feeling this way about your company by setting up an onboarding email campaign.

Instagram Reels offer lots of options for editing tools so you can have fun with your videos and use multiple filters, video clips, stickers, interactive backgrounds, captions, and more. Here are five ways you can use Reels to get more exposure to new users and engage current users.

Every year retailers "sneak" Christmas into their marketing campaigns and onto their shelves earlier and earlier, but it may be harder to know what to expect as we approach this festive season. Here's how you can start prepping your team to gear up for Christmas marketing, regardless of what’s in store.

In marketing, your copy is pivotal in getting your audience to invest their time, attention, trust, and money in your products and services. Here are the 5 Cs of influential communication that marketers across all industries have been using…

The only way you're going to experience the joys of high-converting email campaigns is if you can grow distribution lists of interested and engaged subscribers. Here are our top 10 ways to start growing your lists.

During a time when email inboxes are flooding with marketing emails, people are becoming more and more familiar (and tired) of sales tactics. They're starting looking for a meaningful connection to the brands they're buying from. So if all your company's emails are doing is trying to make a sale, consider broadening your approach.

Instagram is a much more effective marketing tool when you use it to curate a complete, coordinated, and consistent feed to capture the emotions you're trying to communicate. So as you're choosing colors, filters, and crop ratios, you'll want to look at your feed as a whole to make sure it looks uniformed and balanced.